Author: dave

Magazine – April 2020

Valuegenie talks to Matt Watkinson about The Grid

The Grid   Valuegenie’s David Pinder talks to award-winning business author Matt Watkinson about his new book The Grid. Matt is an internationally-renowned author, speaker and consultant on customer experience and business strategy. His first book, The Ten Principles Behind Great Customer Experiences has been described as the definitive book on the subject, winning the CMI Management Bo...Read More

Co-creation for business: An introduction by Olaf Hermans and David Pinder

An advanced aspect of Valuegenie’s portfolio of Customer Value Creation activities is co-creation, where companies and their customers fully collaborate, with the customer as an internal resource or asset, to the benefit of both parties. This is achieved through specialist co-creation platforms that we build and manage for clients, supported, where appropriate, by new AI designed to support and en...Read More

Customer Centricity: The ultimate Outside-In lesson for us all

Customer Centricity When companies talk about Customer Centricity it is often from an Inside-Out perspective. A “Look, there are our target customers – go get ‘em” approach, supported by a “Buy what we’ve got, now” marketing and sales stance. In truth, this is a parody of Customer Centricity. Genuine Customer Centricity only happens when an company organises with and around its Customers. This req...Read More

Content Strategy: Content vs. Discontent

Content Strategy A recent survey on “The role of content strategy” conducted by the Economist Intelligence Unit in association with Peppercomm indicates that all is not well in the world of content strategy. The survey found that two-thirds (67%) of global decision makers judge the success of content on its distinctiveness while 71% of the content-supplying marketers judge success purely on sales....Read More

Are you brave enough for customer centricity?

Customer centric business It is one thing to say that the Customer is at the heart of any business but quite another to fully embrace the idea and have a truly customer centric business. A couple of stories from the not-too-distant past help illustrate the point. First, ask yourself these questions: To build business with a client or prospect what do you need to know about their business? What are...Read More

Value in Use, the new foundation of business success

Value in Use We all recognize the astonishing technological advances of recent years. After all, we all carry supercomputers around in our pockets and purses. And we routinely use the internet, “the largest experiment involving anarchy in history”[i]. And terms such as ‘Big Data’, ‘digital world’ and the like are part of everyday business discourse. And yet, and yet, many companies fail to grasp t...Read More

The 4Ps of Marketing. RIP.

The 4Ps of Marketing There’s a lot of stuff out there about the 4Ps of Marketing. Fact is, the best thing to do with the 4Ps model is bury it. To borrow from the Monty Python team, “It is a late model. It’s a stiff. Bereft of life it rests in peace”. Let’s take a step back. The 4Ps of Marketing model – Product, Place, Price, Promotion – was created by Jerome McCarthy, a marketing professor at Mich...Read More

What’s a Customer Worth? (A lot more than you think!)

Most businesses evaluate Customers exclusively in terms of their actual and potential spend on products and services. But many Customers are worth more. Some are worth much more. So it is important to understand which of your Customers fulfil the basic ‘money for product’ role with no desire for any involvement beyond that. And even more important to understand which of your Customers are willing ...Read More

Fresh thinking, energy and results at the Customer-Supplier interface

Value Genie helps businesses move from a product or service focus to a customer value focus. Our insights, tools and resources build customer value-led organisations: those that out-perform their peers by creating and delivering true value.

Customer Value Creation

Customer Value Creation Customer Strategy development Customer Value assessment Value Proposition development Message development Collateral creation How do you feel about tackling every new day in your business? Is it exciting? Do you feel that you are building a great future, or just tinkering with the present? Do you feel that you’re positively differentiated in the eyes of your Customers, or j...Read More

Employee Value Creation

Employee Value Creation It goes like this. If the Customer is the Primary Value Focus of any successful company, those who work within the company must constantly be concerned to optimize the Customer Value that they help provide – and do so in a manner that is profitable for the company. It stands to reason that employees will only do this, reliably day in and day out, if they are engaged a...Read More

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