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Customer Value Creation

customer value creation, customer strategy

Customer Value Creation

  • Customer Strategy development
  • Customer Value assessment
  • Value Proposition development
  • Message development
  • Collateral creation

How do you feel about tackling every new day in your business? Is it exciting? Do you feel that you are building a great future, or just tinkering with the present? Do you feel that you’re positively differentiated in the eyes of your Customers, or just following along with the crowd?

Where once businesses mass-sold products to mass Customer groups, they need now to focus on valued outcomes for individual Customers. This mega shift from product- and market-orientation to Customer-relationship orientation is, as they say, a whole new ball game.

The fact that customers now have greater power and influence in the affairs of the companies that they favour radically influences the way businesses need to think about, organise and operate themselves. Valuegenie will help you address the opportunities and challenges of this dynamic situation. Our expertise includes:

Customer Strategy development, a new requirement of the digital environment, the basis for delivering ‘Interaction as Strategy’

Customer Value Creation,  research and identification

Value Proposition development, proof and validation

Message development based on identified Customer Value

Collateral creation based on codified Customer Value


The customer role is changing. Valuegenie can show you how that is happening, its impact, and how best to react to ensure the sustainable prosperity of your business.


Valuegenie is the answer to the perennial challenge for businesses – how to attract and retain customers?

Contact [email protected] or [email protected]  to find out more.

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Partner of Value Genie LLP - responsible for co-creation platforms, online training and consulting in value creation through value proposition.

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