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The Grid - Matt Watkinson

The Grid – Matt Watkinson

The Grid - Matt Watkinson

The Grid – a new book from Matt Watkinson

The Grid – My Sunday project, to get my head around the new book from matt watkinson. I was privileged to be asked to review parts of it, so already know some of it, but now getting to grips with ‘the full grid’. It’s a brilliant idea, beautifully written.

We will soon be interviewing Matt and talking to him about some of the key concepts in the book.

Matt is an internationally-renowned author, speaker and consultant on customer experience and business strategy.

His first book, The Ten Principles Behind Great Customer Experiences has been described as the definitive book on the subject, winning the CMI Management Book of the Year Award in 2014. Since its release, Matt has become a sought-after keynote presenter, addressing thousands of industry leaders worldwide. His second book, The Grid was released by Random House in 2017, after four years of research and development.

The Grid provides you with a simple way to look at the complex system which is your business. With the possible exception of Warren Buffett, everyone needs to read this book.” (Rory Sutherland, Vice Chairman, Ogilvy Group)

The Grid provides a systematic framework for looking at virtually all the critical aspects of your business, and maybe more valuable, at how each affects the others. It’ll be a rare reader who doesn’t come away with fresh, useful insights into his or her enterprise.” (Walter Kiechel III, author of The Lords of Strategy)

“Matt Watkinson distils strategic know-how into nine ingenious perspectives and, with the use of clever examples, shows us how to apply this technique of thinking to any business problem or market opportunity. An extraordinarily powerful book.” (Dr Jules Goddard, author of Uncommon Sense, Common Nonsense)

The Grid presents a unique, joined up approach to decision-making, revealing both the holistic nature of business and all the key elements a business must consider. Following the tenets of this book will help readers to avoid the costly unintended consequences that can follow on from well-intended decisions. I can safely say that if you only read one business book in your life it should be The Grid.” (Philip Rowley, Chief Financial Officer, Sony Pictures Entertainment).


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I'm a Value Proposition and value creation expert, co-author of "Creating & Delivering Your Value Proposition", Associate Editor at Journal of Creating Value, and member of the Board of Directors at Customer Value Creation International.

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